All brands benefit from simple, powerful messaging - not just your favorite consumer brand. BlackGem focuses on marketing strategy, storytelling and communication. Caroline works with you to create assets that wow your customers and partners. Caroline believes assets that wow are simple, to the point, and easy to understand. A strong narrative will unite and empower your ecosystem to sing the same tune - employees, investors, customers, and partners.
Visuals are powerful.
A strong visual paired with crisp messaging exudes confidence. Your investors, customers, partners and employees will notice - and engage.
Values
Marketing drives growth.
Marketing is an effort to drive company growth. This effort happens in partnership with teams in operations, customer success, product, technology and more.
Good work requires trust.
We work with clients we trust and who trust us. Trust that we are focused on the right areas for the moment, tackling the most important, time pressing needs.
Long term planning is responsible.
Our goal is to stand up and support marketing and engagement needs in the short and long term. We can advise the resources required (full time hires or fractional firms) to optimize your dollars.
We work how you work.
Need to meet in person and run a brainstorm/design thinking session? Let’s do it. Need to meet virtually? Yes! Need to keep meetings short and quick? We got you covered.
Iterative approach.
We work in an iterative style approach so we get your input early and frequently resulting in quality work without delay
Caroline has 10 years experience covering the following areas:
Sales: Sales and Pitch Decks, Partnership Creation, Collaborations
Strategic Business Planning: Goal Setting, Problem Identification and Valuation, KPI setting and workshop/collaboration for business alignment
Customer Growth and Sustainment: Customer Success, Customer Service, Process Improvement, Business Reviews
Marketing: Branding, Email Marketing, Social Media, Website, Content Creation, Photography, Graphics
Communication and Change Management: Employee Experience Improvement, Internal Communication Planning and Communication Development, Operating Model, Business Readiness for Change
In her work across these fields she’s developed a strong skill set in leadership, presentations and pitches, stakeholder management, project management, communications planning, branding and an overarching ability to get things done.